Concept Tests of Plots Using Surveys,testing of Marketing Campaigns,sneak Previews,and

question 259

Multiple Choice

Concept tests of plots using surveys,testing of marketing campaigns,sneak previews,and tracking studies are all examples of market research techniques.Collectively,they are used in the movie industry to

• A)estimate a production company's potential market share.
• B)identify prospective nominees for industry awards such as the Oscars.
• C)create an advance market for the movie's DVD release regardless of whether it is successful in its theater release or not.
• D)identify possible story lines and/or plots for future movie ventures.
• E)reduce uncertainty and to improve marketing actions.