Concept Tests of Plots Using Surveys,testing of Marketing Campaigns,sneak Previews,and

question 259

Multiple Choice

Concept tests of plots using surveys,testing of marketing campaigns,sneak previews,and tracking studies are all examples of market research techniques.Collectively,they are used in the movie industry to

• A)estimate a production company's potential market share.
• B)identify prospective nominees for industry awards such as the Oscars.
• C)create an advance market for the movie's DVD release regardless of whether it is successful in its theater release or not.
• D)identify possible story lines and/or plots for future movie ventures.
• E)reduce uncertainty and to improve marketing actions.

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Definitions:

Male Students

Individuals who identify as male and are enrolled in educational programs.

DSM-5

The fifth edition of the Diagnostic and Statistical Manual of Mental Disorders, a standardized classification of mental disorders used by mental health professionals in the U.S.

Bipolar Disorder

A psychiatric disorder marked by severe fluctuations in mood, ranging from manic or hypomanic episodes to depressive lows.