Mall Intercept Interviews Refer to

question 70

Multiple Choice

Mall intercept interviews refer to

• A)impersonal data collection methods in strip shopping malls.
• B)telephone interviews with consumers about their shopping center habits.
• C)scientifically-selected individuals from the local community who agree to participate in a research study and are directed to go to a specific shopping center where the interviews will be conducted.
• D)focus groups located in major shopping centers.
• E)personal interviews of consumers visiting shopping centers.

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