Which of the Following in NOT a Criterion to Use

question 199

Multiple Choice

Which of the following in NOT a criterion to use in forming market segments?

• A)The ability to assign buyers to a segment is cost-effective and simple.
• B)The result of segmenting will cause an increase in market share or profit.
• C)There are significant similarities among buyers in the market segment.
• D)There is a potential marketing action to reach the segment.
• E)The cost to reach the segment exceeds its profitability.

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Definitions:

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Estimate

An estimate is a rough calculation or judgment of the value, number, quantity, or extent of something.

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