Figure 8-5 -Figure 8-5 Above Shows How Marketing Researchers and Managers Use

question 173

Multiple Choice

Figure 8-5
-Figure 8-5 above shows how marketing researchers and managers use information technology to turn information into marketing actions.What does A represent?

• A)external data sources
• B)results
• C)data warehouse
• D)internal data sources
• E)buying queries

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Definitions:

Fixed Interest Rate

An interest rate on a liability, such as a loan or mortgage, that remains constant for either an agreed period of time or the entire term of the loan.

Functional Currency

The form of money used in the main economic region where a business is active and conducts its dealings.

Net Exchange Differences

The net result of gains or losses on foreign currency transactions and translation of foreign operations, reflecting the impact of exchange rates fluctuations on financial statements.

Financial Instruments

Contracts that give rise to a financial asset of one entity and a financial liability or equity instrument of another entity.