A Cross Tabulation Refers to

question 29

Multiple Choice

A cross tabulation refers to

• A) the selection of a group of people, asking them questions, and treating their answers as typical of all those in whom they represent.
• B) a method of presenting and analyzing data involving two or more variables to discover relationships in the data.
• C) the extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions.
• D) "what if" questions that determine how hypothetical changes in marketing mix drivers influence the buying decisions of a household.
• E) the operation of computer networks that can store and process data.

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Definitions:

Lower Power

Individuals or groups within a hierarchy that have minimal authority or influence over decision-making processes.

Status

The relative social, professional, or other standing of someone or something.

High Self-esteem

A positive evaluation of oneself, characterized by confidence and a sense of self-worth.

High Conscientiousness

A personality trait characterized by diligence, carefulness, thoroughness, and a tendency to follow through with obligations.