A Salesforce Survey Forecast Involves

question 194

Multiple Choice

A salesforce survey forecast involves

• A)asking prospective customers if they are likely to buy the product during some future time period.
• B)asking the firm's salespeople to estimate sales during a coming period.
• C)selecting the forecasting alternative that would allow a firm to survive financially even if the forecasts were totally incorrect.
• D)making decisions without any intervening steps.
• E)averaging the projections obtained from just regional sales managers and then making the final projection.

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Definitions:

Implicit Association Test (IAT)

A psychological test designed to reveal subconscious preferences or biases by measuring response times to different stimuli.

Reliability

The extent to which a measuring instrument yields reliable and uniform outcomes.

Implicit Prejudice

A form of prejudice that occurs unconsciously, reflecting underlying attitudes or stereotypes that influence an individual's perceptions and actions without their explicit awareness.

Implicit Prejudice

Unconscious biases or attitudes towards certain groups of people without conscious awareness.