Global Companies Have Five Strategies for Matching Products and Their

question 285

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"E" refers to which type of strategy?

• A)product extension strategy
• B)product adaptation strategy
• C)dual adaptation strategy
• D)product invention strategy
• E)communication adaptation strategy

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Definitions:

Adjusted Trial Balance

A trial balance taken after adjustments have been made, used for preparing financial statements.

Accounts Payable

Money owed by a company to its suppliers or creditors for goods and services received.

Accounts Receivable

Outstanding payments from customers for goods or services received from a company but not yet settled.

Adjusting Entry

An accounting entry made at the end of an accounting period to allocate revenue and expenses to the period in which they actually occurred.