In What Way Is Dell's Expansion into the Global Arena

question 155

Multiple Choice

In what way is Dell's expansion into the global arena a departure from its prior marketing practices?

• A)All Dell products were manufactured in the countries within which they were sold.
• B)Dell sold its products to emerging markets using the telephone and Internet sales strategy that was so successful in the United States.
• C)Dell opened "shop-within-a-shop" stores in selected retailers in India.
• D)Dell sold only laptops in China whereas it sold both desktops and laptops in India due to trade restrictions in China.
• E)Dell designed and distributed the same products globally to take advantage of economies of scale.

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