Global Companies Have Five Strategies for Matching Products and Their

question 11

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"B" refers to which type of strategy?

• A)product extension strategy
• B)communication adaptation strategy
• C)product adaptation strategy
• D)dual adaptation strategy
• E)product invention strategy

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Definitions:

Informed Choice

A decision made by an individual based on a full understanding of the options, potential risks, and benefits, often involving medical treatments or procedures.

Adoption

The legal process through which an individual or couple becomes the legal and permanent parents of a child not biologically their own.

Abortion

The medical or surgical termination of a pregnancy before the fetus can survive outside the uterus.

Family Resiliency

The ability of a family to cope with, adapt to, and recover from stressors and crises.