Questionnaire Data Refer to

question 125

Multiple Choice

Questionnaire data refer to

• A)the facts and figures obtained by observing people about their attitudes,awareness,intentions,and behaviors.
• B)the facts and figures obtained by analyzing people's brain waves as consumers complete surveys about their geodemographics,ethnographics,and behaviors.
• C)psychographic data obtained by asking people non-biased questions about their age,occupation,and income.
• D)the facts and figures obtained by asking people about their attitudes,awareness,intentions,and behaviors.
• E)any type of information about a consumer obtained through non-technological methods.

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Definitions:

Information Processing

A theory describing the mental processes involved in the perception, storage, and manipulation of information.

Conscious Processing

The mental activities that involve awareness and attention in the processing of information.

Unconscious Processing

The mental activities of which individuals are not aware but that influence emotions, judgments, and behaviors.

Insomnia

A sleep disorder characterized by difficulty falling asleep, staying asleep, or obtaining restorative sleep, leading to daytime impairment.