Global Companies Have Five Strategies for Matching Products and Their

question 285

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"E" refers to which type of strategy?

• A)product extension strategy
• B)product adaptation strategy
• C)dual adaptation strategy
• D)product invention strategy
• E)communication adaptation strategy

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Definitions:

Simple Random Sampling

Simple random sampling is a statistical method where every member of a population has an equal chance of being selected to form a sample, ensuring unbiased representation.

Stratified Random Sampling

A sampling method that involves dividing a population into subgroups and randomly selecting samples from each group, ensuring representation.

Sampling Techniques

Methods used in statistics to select individual observations intended to yield some knowledge about a population of concern.

Primary Research

The collection of original data through direct methods such as surveys, interviews, experiments, or observation, as part of a research study.