3M Company Executives Were Perplexed When the Company's Scotch-Brite Floor-Cleaning

question 318

Multiple Choice

3M Company executives were perplexed when the company's Scotch-Brite floor-cleaning product initially produced lukewarm sales in the Philippines.A Filipino employee explained that consumers generally clean floors by pushing coconut shells around with their feet.3M changed the shape of the pad to a foot and sales soared.3M changed its product in response to a Filipino __________.

• A)value
• B)belief
• C)custom
• D)idiosyncrasy
• E)demographic pattern

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