Organizational Buying Behavior Is Similar to Consumer Behavior in Some

question 69

Multiple Choice

Organizational buying behavior is similar to consumer behavior in some ways and different in others.One commonality is that both

• A)use the same five stages in the purchase decision process.
• B)use formal vendor rating when choosing among alternative brands.
• C)are affected by derived demand.
• D)have virtually unlimited options for suppliers.
• E)rely on gatekeepers to control product information.

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Definitions:

Participation

The act of taking part or getting involved in activities or discussions, often referring to employees’ involvement in decision-making processes within an organization.

Repetition

The act of repeating something, often to emphasize or ensure understanding.

Development

Planned activities aimed at providing employees with enhanced skills and competencies for the future.

Training

Planned activities aimed to provide employees with enhanced skills to perform their current jobs.