Figure 5-2 Above Shows the Recent Ratings from Consumer Reports

question 254

Multiple Choice

Figure 5-2 above shows the recent ratings from Consumer Reports for selected smartphone brands and models for Verizon customers.A number of factors are listed,such as price,display quality,voice quality,and battery life.These factors are the typical __________ for smartphones.

• A)consideration sets
• B)evaluative criteria
• C)value propositions
• D)quality considerations
• E)core benefits

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Definitions:

Krispy Kreme

An American doughnut company and coffeehouse chain known for its signature glazed doughnuts.

Incompetent

Lacking the necessary skills, knowledge, or ability to do something successfully or as expected.

Funding

The act of providing financial resources, usually in the form of money, or other values such as effort or time, to finance a need, program, and project, usually by an organization or government.

Competitors' Products

Goods or services offered by rival businesses in the same industry, which vie for the same customer base or market share.