According to Figure 5-2 Above,which of the Following Brands Would

question 29

Multiple Choice

According to Figure 5-2 above,which of the following brands would be the best choice if the consideration set for a smartphone included the following rank-ordered evaluative criteria: (1) display quality, (2) voice quality, (3) battery life,and (4) price?

• A)Apple iPhone 5
• B)Blackberry Q10
• C)Samsung Galaxy S 4
• D)LG Intuition
• E)Motorola Droid Razr Maxx HD

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Definitions:

Saving

The act of setting aside money for future use, often by depositing it in a bank or investing in assets.

Disposable Income

The total money a person or household can use for saving or spending after deducting income taxes.

Autonomous Consumption

The level of consumption that would still occur even if a consumer had no income, driven by basic needs and commitments.

Autonomous Consumption

The level of consumption expenditure that occurs when income is zero, indicating the basic level of consumption that is necessary for survival.