Which of the Following Is a Strategy for a Market

question 316

Multiple Choice

Which of the following is a strategy for a market leader (rather than a market challenger) when marketing a low-involvement product?

• A)use sales promotion such as free samples,coupons,and rebates to encourage trial of their brand
• B)link their brand attributes with high-involvement issues
• C)use Internet search engines such as Google to assist buyers
• D)use advertising messages that focus on getting the brand into a consumer's consideration set
• E)use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice

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Definitions:

Manic Episodes

Periods of abnormally elevated mood and energy levels, often associated with bipolar disorder.

Bipolar Disorder

A mental health condition that causes extreme mood swings that include emotional highs (mania or hypomania) and lows (depression).

Depression

A common and serious medical illness that negatively affects how you feel, the way you think, and how you act, and is characterized by persistent sadness and loss of interest.

Anticonvulsant Medication

Drugs used primarily to control seizures in the treatment of epilepsy and other conditions.