BzzAgent

question 315

Multiple Choice

BzzAgent

• A)is the number one consumer information source in developing countries.
• B)captures honest word-of-mouth testimonials from satisfied customers who will promote new products or services.
• C)was the first on the Internet to create a public forum for new products.
• D)counteracts false rumors or negative buzz for quality products or services that have been unjustly accused on social networking websites.
• E)uses ethnographic research techniques to discover subtle behavioral and emotional reactions to products in their natural use environment.

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Definitions:

Specific Knowledge

Knowledge that is detailed, specialized, and particular to a specific field or subject matter.

Hobbes

Refers to Thomas Hobbes, a 17th-century English philosopher known for his political theories, notably the concept of social contract.

Social Theorists

Scholars who develop ideas and theories to explain social phenomena, relationships, and structures within societies.

Products Of

Entities or outcomes that result from a specific process, action, or series of events.