All of the Following Are Strategies a Market Challenger Can

question 86

Multiple Choice

All of the following are strategies a market challenger can use when marketing a low-involvement product EXCEPT:

• A)use sales promotion such as free samples,coupons,and rebates to encourage trial of their brand.
• B)link their brand attributes with high-involvement issues.
• C)use Internet search engines such as Google to assist buyers.
• D)use advertising messages that focus on getting the brand into a consumer's consideration set.
• E)use repetitive advertising messages that reinforce a consumer's knowledge or assure buyers they made the right choice.

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Definitions:

Thoracic

Pertaining to the chest area or the thorax, the part of the body between the neck and the abdomen.

Abdominal Cavities

These are spaces within the abdomen that house major organs including the stomach, liver, and intestines.

Pulmonary Function

The capability of the lungs to exchange oxygen and carbon dioxide efficiently, often measured by specific tests.

Oxygen

is a chemical element with symbol O, essential for most life on Earth, particularly for the process of cellular respiration.