The Purchase of Bottled Water Is a Low-Involvement Purchase

question 353

Multiple Choice

The purchase of bottled water is a low-involvement purchase.How can a market leader like Perrier keep people buying its brand instead of one of the numerous other brands displayed on retailers' shelves?

• A)avoid Perrier brand stockouts on retailers' shelves
• B)make the purchase decision a high-involvement one
• C)offer coupons for Perrier bottled water
• D)convince retailers to offer only Perrier water
• E)denigrate its competition

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Definitions:

Owner's Equity

The residual interest in the assets of an entity after deducting liabilities.

Liabilities

Financial obligations or debts that a company owes to external parties or entities.

Assets

Assets are resources owned or controlled by a business, expected to bring future economic benefits.

Total Assets

The sum of all resources owned by a company, valued at cost, which are expected to provide future economic benefits.