Five Influences Can Have an Impact on a Consumer's Purchase

question 27

Multiple Choice

Five influences can have an impact on a consumer's purchase decision process,which are purchase task,social surroundings,physical surroundings,temporal effects,and antecedent states.These are referred to as

• A)marketing mix influences.
• B)situational influences.
• C)psychological influences.
• D)sociocultural influences.
• E)evaluative criteria.

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