Mary Was Offended by the Brand Name of a New

question 378

Multiple Choice

Mary was offended by the brand name of a new product for women.She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer towards women in general.Although this may simply be the result of __________,if other women interpreted the name choice the same way,there is a strong likelihood this product could fail.

• A)selective retention
• B)selective comprehension
• C)selective exposure
• D)selective analysis
• E)stimulus discrimination

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Definitions:

Infant

A very young child, typically under one year old, who is in the earliest stage of human development.

Visual Preferences

Refers to an individual's tendency to favor certain visual stimuli over others, which can influence perception and choice.

Infant

A very young child or baby, typically from birth until 12 months of age.

Habituation

A decrease in response to a stimulus after repeated presentations, illustrating one of the simplest forms of learning.