In Figure 5-4 Above,"A" Represents the __________ Influences That Can

question 379

Multiple Choice

In Figure 5-4 above,"A" represents the __________ influences that can affect the consumer purchase decision process.

• A)economic
• B)situational
• C)psychological
• D)sociocultural
• E)marketing mix

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Definitions:

Objective

Something that is not influenced by personal feelings or opinions and is based on facts; often a goal that is aimed to be achieved.

Testimony

Testimony refers to a statement or assertion made by a witness, often in a legal setting, to provide evidence or convey information.

Poisoning the Well

A logical fallacy where adverse information about a target is preemptively presented to an audience, with the intention of discrediting or ridiculing everything the target person is about to say.

Motives

The reasons or motivations behind one's actions or behavior.