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Considerable Research Has Documented That in Many Product Categories,consumers Are

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Considerable research has documented that in many product categories,consumers are unable to distinguish among brands when given blind tests (i.e. ,taste or other use of the products without labels) .Such products include soft drinks,coffee,and cosmetics.Nonetheless,even when prices are similar,consumers have strong preferences for specific brands of these product categories.They may buy these out of habit,which is the basis of


Definitions:

CS Decreasing

A process where customer satisfaction levels decline over time due to various factors such as poor service quality or unmet expectations.

Cognitive Learning

A style of learning that emphasizes understanding, organizing, and applying information logically and systematically.

Fixed-Ratio Schedule

A reinforcement strategy in operant conditioning where a response is reinforced only after a specified number of responses, commonly used in behavior modification programs.

Incidental Learning

The unintentional or unplanned learning that occurs when an individual gains knowledge or skills without explicitly setting out to learn them.

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