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In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two ideals-motivated groups,known as __________,are mature,reflective,and well-educated people who value order,knowledge,and responsibility.
Pique Technique
A psychological strategy to capture people's interest by making a request in an unusual manner, thereby increasing the likelihood of compliance.
Social Influence
The effect of others on an individual's thoughts, feelings, and behaviors.
Reciprocation
A mutual exchange of actions or goods, often characterized by a return of a favor or response to an action.
Scarcity Principle
A psychological principle suggesting that people find items and opportunities more valuable when they are perceived as scarce or limited.
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