Which of the Following Statements Concerning Cause Marketing Is Most

question 156

Multiple Choice

Which of the following statements concerning cause marketing is most accurate?

• A)The vast majority of consumers say they will switch to a brand that supports a good cause,provided the price and quality of the brands are equal.
• B)The profits generated by cause marketing are usually based in "goodwill" rather than actual revenue.
• C)The positive effects of cause marketing are significant during the promotion,but they lose their benefit almost immediately after the promotion runs its course.
• D)Cause marketing rarely creates a point of difference for the firm that engages in this marketing practice.
• E)Women are much more suspicious about the sincerity of cause marketing programs than men;therefore,their contributions are significantly less.

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Definitions:

Protection

In economics, referring to measures like tariffs and quotas that a country uses to shield its domestic industries from foreign competition.

Sentiment

Refers to the general feeling or opinion of individuals or the public about a particular topic, which can influence economic decisions and market trends.

Balance of Trade

The difference between the value of our imports and our exports.

Trade Problem

Issues or challenges that arise in the process of exchange of goods, services, or both between countries.