In the VALS Framework,consumers Can Have Abundant or Minimal Levels

question 88

Multiple Choice

In the VALS framework,consumers can have abundant or minimal levels of psychological,physical,and material resources.One segment with abundant resources,known as __________,are successful,sophisticated,take-charge people with high self-esteem and abundant resources of all kinds.

• A)Experiencers
• B)Innovators
• C)Makers
• D)Achievers
• E)Strivers