An Ad for Conesco's Life Insurance Asks the Question, "How

question 265

Multiple Choice

An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the Maslow hierarchy of needs?

• A)physiological needs
• B)safety needs
• C)social needs
• D)personal needs
• E)self-actualization needs

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Definitions:

New Product

An item or service that has been recently introduced to the market, offering novel features or benefits to consumers.

ROPES

Acronym for the PR process, standing for research, objectives, programming, evaluation, and stewardship.

Participant Observation

A qualitative research method where the researcher immerses themselves in a community or group to observe behaviors and interactions from within.

Objective Observations

Objective observations refer to the unbiased and impartial recording or reporting of facts without influence from personal feelings or opinions.