VALS Creates Profiles of People Based on Their Primary Motivation

question 56

Multiple Choice

VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"D" refers to

• A)Ideals.
• B)Achievement.
• C)Self-Expression.
• D)Survivors.
• E)Innovators.

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Definitions:

Revenue

The income gained from sales of goods or services.

Funds

Financial resources set aside for a specific purpose or project.

Angel Investor

A type of investor who uses his or her own money to provide funds to young startup private businesses run by entrepreneurs who are neither friends nor family.

Private Businesses

Enterprises owned by individuals or groups without governmental shares and not traded on the public stock markets, characterized by privately held ownership structures.