In the VALS Framework, Consumers Motivated by Self-Expression Desire Social

question 117

Multiple Choice

In the VALS framework, consumers motivated by self-expression desire social or physical activity, variety, and risk. One segment of the two self-expression-motivated groups, known as __________, are young, enthusiastic, and impulsive consumers who become excited about new possibilities but are equally quick to cool.

• A)Experiencers
• B)Believers
• C)Makers
• D)Achievers
• E)Thinkers

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Definitions:

Ordinary Consumer

A term used to refer to an average person who buys goods and services for personal use.

Strict Product Liability

holds manufacturers, distributors, and sellers liable for damages caused by defects in their products, regardless of negligence or fault.

Plaintiff

An individual or entity that initiates a lawsuit or legal action against another party, known as the defendant.

Defective

Pertains to a flaw or deficiency in a product that makes it unsafe or unfit for its intended use.