When Citizen (See the Ad Above)uses a Spokesperson Such as Tennis

question 100

Multiple Choice

When Citizen (see the ad above) uses a spokesperson such as tennis player Victoria Azarenka to promote its Eco-Drive watches,it believes she is a(n) __________ who can influence the purchase decision of its target market.

• A)opinion leader
• B)product champion
• C)innovator
• D)BzzAgent
• E)rainmaker

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Definitions:

Coercive Action

Using force or threats to compel someone to act in a certain way, often violating their freedom or rights.

Wholly Owned Subsidiary

A company whose entire stock is held by another company, making it completely controlled by the parent company.

Complete Ownership

Having full legal rights and control over a property or asset without any restrictions.

Licensing

The process of obtaining permission from a governmental or regulatory authority to conduct certain activities that are otherwise restricted.