All of the Following Are Marketing Activities Designed to Stimulate

question 385

Multiple Choice

All of the following are marketing activities designed to stimulate conversations that promote positive and retard negative word of mouth EXCEPT:

• A)using slogans,music,and humor in advertising.
• B)giving appropriate product demonstrations.
• C)recruiting and deploying people to produce buzz.
• D)employing reference and social class groups.
• E)running "teaser" advertising campaigns in advance of new-product introductions.

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Definitions:

Diminishing Returns

A principle stating that as more of a variable input is combined with a fixed input, the incremental gains in output will eventually decrease.

Increasing Returns

This refers to a scenario in economics where, as the quantity of input increases, the rate of output increases at a faster rate, leading to economies of scale.

Long-Run Total Cost

The aggregate cost of production when all factors of production are variable and the scale of operation can change.

Units of Variable K

In economics, this refers to units of a variable factor of production (K often denotes capital), where the quantity can be changed in the short run to increase or decrease production.