As a Result of ________, Consumers Do Not Remember All

question 163

Multiple Choice

As a result of ________, consumers do not remember all the information they see, read, or hear, even minutes after exposure to it.

• A) selective retention
• B) selective comprehension
• C) selective exposure
• D) selective perception
• E) subliminal discrimination

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Definitions:

Permutation Test

A non-parametric statistical test that assesses the significance of the difference between groups by rearranging the data points among the groups many times and calculating the differences for each rearrangement.

Null Hypothesis

A statement suggesting that there is no significant difference or effect, and any observed difference is due to chance.

Identical Populations

Populations in statistical studies that have exactly the same characteristics, distributions, and parameters.

Permutation Resamples

A statistical technique for obtaining null distributions by calculating all possible values of a test statistic under rearrangements of the observed data.