There Are Five Stages in the Consumer Purchase Decision Process

question 24

Multiple Choice

There are five stages in the consumer purchase decision process. The first stage is

• A) information search.
• B) purchase decision.
• C) alternative evaluation.
• D) opportunity identification.
• E) problem recognition.

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Definitions:

Logo

A graphical mark, emblem, or symbol used to aid and promote public recognition of a product, service, or entity.

Brand Awareness

The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.

Scooter Manufacturer

A company that designs, builds, and sells scooters and related accessories.

Computer-Aided Design

The use of computer software to facilitate the creation, modification, analysis, or optimization of a design.