Rackspace U

question 54

Multiple Choice

Rackspace U.S.Inc.is a web hosting company.That means that if you want to have a website,you could buy not only Internet space from it but also technical support and design services.When its ad tells you that its users consider Rackspace "the risk-free host because it offers dedicated and helpful support any time day or night," you know that Rackspace is most likely trying to do which of the following?

• A)identify its core values
• B)reduce new buyers' cognitive dissonance
• C)increase new buyers' cognitive dissonance
• D)produce a consideration set
• E)evoke problem recognition

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Definitions:

Agreeableness

A personality trait that describes a person's tendency to be compassionate, cooperative, warm, and caring to others.

Neuroticism

A characteristic of personality marked by feelings of sorrow, temperamental behavior, and lack of emotional steadiness.

Regulating Emotions

The process of identifying, managing, and responding to one's own emotions in a healthy and productive way.

Phenotype

The collection of traits that can be seen in a person, which emerge from how their genetic makeup interacts with their surroundings.