Sources of External Information That Originate with the Sellers of Products

question 33

Multiple Choice

Sources of external information that originate with the sellers of products and services and include advertising, company websites, salespeople, and point-of-purchase displays in stores are referred to as

• A) relational sources.
• B) public sources.
• C) personal sources.
• D) stakeholder sources.
• E) marketer-dominated sources.

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Definitions:

Marital Relationships

Marital Relationships refer to the interpersonal bonds and interactions between individuals in a marriage, encompassing aspects like communication, emotional support, and conflict resolution.

Negative Affect Reciprocity

A tendency for negative emotions in one partner to follow from the other partner’s negativity.

Gottman

A reference to John Gottman, a psychologist known for his work on marital stability and relationship analysis through scientific direct observations.

Price Skimming

Charging the highest possible price that buyers who want the product will pay.