An Example of a Marketer-Dominated Source of Information Consulted During

question 9

Multiple Choice

An example of a marketer-dominated source of information consulted during an external search would include

• A)previous ownership of a product.
• B)a Better Business Bureau rating.
• C)a product display in a retail store.
• D)a consumer program on talk radio.
• E)your mother.

---

Definitions:

Punishment

A consequence applied to an individual or a group for a behavior deemed unacceptable by a given standard, intended to discourage the behavior's recurrence.

Self-efficacy

A belief in one's capabilities to organize and execute the courses of action required to manage prospective situations.

Birth Order

The theory that a person's rank by age among siblings influences their personality and behavior.

Personality Theorist

A psychologist or scholar who studies and develops theories about the nature, development, and variations of personalities.