The Information Search Stage Clarifies the Problem for the Consumer

question 363

Multiple Choice

The information search stage clarifies the problem for the consumer by: (1) __________; (2) yielding brand names that might meet the criteria;and (3) developing the consumer value perception that each alternative presents.

• A)evaluating particular products
• B)selecting the type of purchase outlet
• C)suggesting criteria to use for the purchase
• D)minimizing cognitive dissonance
• E)establishing a purchase timeline

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Definitions:

Default Risk Premium

The portion of a nominal interest rate or bond yield that represents compensation for the possibility of default.

Inflation Premium

The extra yield on an investment that investors require as compensation for the loss of purchasing power due to inflation.

Bond Payments

The regular interest payments made to bondholders, as well as the return of principal at the bond's maturity date.

Debenture

An unsecured loan certificate issued by a company, backed by general credit rather than by specified assets.