Evaluative Criteria Refer to

question 351

Multiple Choice

Evaluative criteria refer to

• A) the objective and subjective attributes of a brand consumers use to compare different products and brands.
• B) those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision.
• C) those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety.
• D) the attributes of a product that a manufacturer wishes to promote to a specific target market.
• E) a list of required product attributes from which a customer will not waver regardless of additional incentives.

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Definitions:

Anger Management

Techniques and strategies for recognizing signs of anger early and dealing with them in a positive way to avoid inappropriate expressions of rage.

Emotion-Focused Coping

A type of stress management that involves attempting to reduce the negative emotional responses associated with stress, rather than addressing the root cause of the stress.

External Locus

The belief that outcomes in one's life are primarily determined by outside forces or circumstances beyond one's control.

Locus of Control

Refers to an individual's belief about the extent to which their actions influence the outcomes in their lives.