A Consumer's Subjective Perception of How a Product or Brand

question 262

Multiple Choice

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience, advertising, and discussions with other people are referred to as

• A) values.
• B) attitudes.
• C) beliefs.
• D) predispositions.
• E) opinions.

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Definitions:

Synergy

The increased effectiveness achieved when individuals or groups work collaboratively, producing a combined effect greater than the sum of their separate effects.

Organisational Work

Activities and tasks performed within an organization to achieve its objectives, including both individual and collaborative efforts.

Camaraderie

A spirit of friendship, trust, and mutual respect among members of a group, creating a positive and cooperative working environment.

Interpersonal Interaction

The dynamic exchange of communication, thoughts, or feelings between two or more people.