If You Read the Chapters from Your Marketing Textbook the Night

question 299

Multiple Choice

If you read the chapters from your marketing textbook the night before this test and still could not remember several of the correct marketing terms to do well on the exam,this may be the result of

• A)selective retention.
• B)selective comprehension.
• C)selective exposure.
• D)selective perception.
• E)subliminal perception.

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Definitions:

Opiates

A class of drugs derived from opium, used to relieve pain but can also lead to dependency and addiction.

Pathogens

Microorganisms or agents, such as bacteria, viruses, fungi, or parasites, that cause disease in their host.

Proximodistal

A pattern of growth and development where development starts at the center of the body and moves towards the extremities.

Cephalocaudal

A principle of growth where development progresses from the head downward through the body.