Which of the Following Statements About Hispanic Buying Patterns Is

question 7

Multiple Choice

Which of the following statements about Hispanic buying patterns is most accurate?

• A)Hispanics are often brand loyal and willing to pay a premium price for premium quality.
• B)Hispanic buying preferences are strongly influenced by contemporary fads and fashions.
• C)Hispanics are dubious about using advertising as a credible information source.
• D)Convenience is an important product attribute to Hispanic homemakers with respect to food preparation or consumption.
• E)Uniquely Hispanic buying patterns have virtually disappeared within the past ten years due to increased assimilation.

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Definitions:

Generics

Non-branded products that are sold without a trademark and are equivalent in quality to branded products.

Commodities

Basic goods used in commerce that are interchangeable with other goods of the same type.

Procurement Costs

Expenses associated with acquiring goods and services needed for business operations.

Number Of Suppliers

This refers to the total count of individual suppliers that a business sources its materials, goods, or services from.