Comparative Advertising, in Which One Brand Is Compared to Another

question 260

Multiple Choice

Comparative advertising, in which one brand is compared to another, is intended to cause consumers to perceive differences between the products featured in the advertising. Marketers who employ comparative advertising are trying to use ________ to make consumers believe that their products are better than competitors' offerings.

• A) cognitive dissonance
• B) selective retention
• C) selective comprehension
• D) stimulus generalization
• E) stimulus discrimination

---

Definitions:

Team Maintenance

Activities and behaviors that support the social and psychological well-being of a team, ensuring its continued effectiveness.

Task-Oriented

Focused on completing specific tasks or objectives rather than on broader or more abstract goals.

Self-Oriented

Focused on oneself, often prioritizing personal goals, needs, or desires.

Group Development

The process through which a group evolves over time, typically moving through stages of forming, storming, norming, performing, and adjourning.