Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 67

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) __________, (2) changing the perceived importance of attributes, and (3) adding new attributes to the product.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)actively educating consumers about the product's competitive advantages
• C)refocusing a consumer's attention from one attribute to another
• D)changing beliefs about the extent to which a brand has certain attributes
• E)denigrating the attributes of competitors' products

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Definitions:

Meaningful Difference

A significant and relevant variation between groups or measurements that is not due to chance.

Earlier Decision

A previous verdict or ruling in a legal case that may influence the outcome of subsequent similar cases.

Plain Meaning

A legal principle stating that if the words in a statute or legal document are clear and unambiguous, they should be interpreted in their ordinary sense without further interpretation.

Legislative History

The record of documents and actions associated with a bill or legislation, including debates, reports, and hearings, used to understand the intent behind the law.