Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 67

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) __________, (2) changing the perceived importance of attributes, and (3) adding new attributes to the product.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)actively educating consumers about the product's competitive advantages
• C)refocusing a consumer's attention from one attribute to another
• D)changing beliefs about the extent to which a brand has certain attributes
• E)denigrating the attributes of competitors' products

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Definitions:

Marginal Revenue Product

The extra income produced by using an additional unit of a resource, like labor or capital.

Purely Competitive

A market structure characterized by many buyers and sellers, free entry and exit, and a homogeneous product, leading to price taking by firms.

Marginal Product

The additional output resulting from the use of one more unit of a factor of production.

Marginal Product

The marginal product is the additional output produced as a result of adding one more unit of a specific input, keeping other inputs constant.