In the VALS Framework, Consumers Motivated by Achievement Look for Products

question 305

Multiple Choice

In the VALS framework, consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to. One segment of the two achievement-motivated groups, known as __________, have a busy, goal-directed lifestyle and a deep commitment to career and family. Image is important to them.

• A)Experiencers
• B)Believers
• C)Makers
• D)Achievers
• E)Thinkers

---

Definitions:

Median

A statistical measure representing the middle value in a set of data when it has been arranged in order.

Earth's Surface

The outermost layer of the Earth where humans live, including landforms, water bodies, and living organisms.

Equator

An imaginary line drawn around the middle of the Earth, equidistant from both poles, dividing the Earth into the Northern and Southern Hemispheres.

Average

A statistical measure representing the central or typical value in a set of data, calculated by dividing the sum of the values by the number of values.