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An IT engineer specifies the type of "shopping cart" to be used on the company's new website.The engineer also chooses the supplier who receives the contract to provide the software.In the buying center,this person is the __________.
Distinctiveness
the quality or condition of being clearly different or unique, setting someone or something apart from others.
Kelley's Covariation Model
A psychological theory that explains how individuals attribute cause to events based on the consistency, distinctiveness, and consensus of the event.
Consensus
General agreement among a group or community, often reached through collective deliberation.
External Factor
An influence originating outside an individual or system that significantly affects outcomes or decisions within it.
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