LG Is Consumer Electronics Manufacturer That Recently Introduced a New

question 13

Multiple Choice

LG is consumer electronics manufacturer that recently introduced a new 55" Internet-capable,3D OLED (Organic Light Emitting Diode) HDTV.As its marketing manager,you have had success using lifestyle analysis in the past,particularly the VALS system,to help you profile your customers.Which of the following VALS profiles would be the most likely target market for this product?

• A)Survivors
• B)Believers
• C)Experiencers
• D)Achievers
• E)Innovators

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