Examlex

Solved

In the VALS Framework,each Consumer Segment Exhibits Unique Media Preferences

question 264

Multiple Choice

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Internet chat rooms?


Definitions:

Prestige Economy

The creation of a surplus for the express purpose of displaying wealth and giving it away to raise one's status.

Leveling Mechanism

A cultural obligation compelling prosperous members of a community to give away goods, host public feasts, provide free service, or otherwise demonstrate generosity so that no one permanently accumulates significantly more wealth than anyone else.

Task Specialization

A process in which different individuals or groups within a community or organization focus on specific tasks or roles, contributing to efficiency and expertise development.

Postindustrial Societies

Societies characterized by an economy focused on services and technology rather than on industrial production.

Related Questions