In the VALS Framework,each Consumer Segment Exhibits Unique Media Preferences

question 264

Multiple Choice

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Internet chat rooms?

• A)Experiencers
• B)Believers
• C)Thinkers
• D)Survivors
• E)Makers

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Definitions:

Environmental Factor

Any element that can affect living organisms or ecosystems, including both natural and man-made conditions.

Hormonal Fluctuations

Variations in the level of hormones in the body, which can affect a wide range of bodily functions as well as mood and behavior.

Regulation Of Hunger

The complex biological and psychological processes that manage the feeling of hunger and the intake of food.

Evolutionary Basis

The principle that behaviors or traits have developed and been maintained throughout evolutionary history because they serve adaptive functions for survival or reproduction.