Examlex
In the VALS framework,each consumer segment exhibits unique media preferences.Which segment is the heaviest reader of Reader's Digest?
Hostility
A state of antagonism, anger, or aggression toward others, which can manifest in both emotional and behavioral aspects.
Impatience
A lack of patience; irritation with anything that causes delay.
Happiness
A state of well-being and contentment characterized by emotions ranging from satisfaction to intense joy.
Friendliness
A behavior or attitude that is warm, welcoming, and ready to engage in positive interactions with others.
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