The VALS Framework Segments Consumers Is Based on

question 392

Multiple Choice

The VALS framework segments consumers is based on

• A)their primary motivation for buying products and their resources.
• B)their demographics.
• C)their product usage,age,and gender.
• D)where they live.
• E)their media usage and their demographics.

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Definitions:

Recessive Gene

A gene that is expressed in an organism's phenotype only when two copies of it are present.

Sex-Linked

Traits or disorders that are determined by genes located on the sex chromosomes, typically resulting in different patterns of inheritance in males and females.

Androgens

Male sex hormones.

Testes

The male gonads located in the scrotum, responsible for producing sperm and the hormone testosterone.