The VALS Framework Segments Consumers Is Based on

question 392

Multiple Choice

The VALS framework segments consumers is based on

• A)their primary motivation for buying products and their resources.
• B)their demographics.
• C)their product usage,age,and gender.
• D)where they live.
• E)their media usage and their demographics.

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Definitions:

Contingency Theory

A theory that suggests the effectiveness of a leadership style is contingent upon the context and situation at hand, and no one style is best in all circumstances.

Leadership

The action of leading a group of people or an organization by providing direction, implementing plans, and inspiring individuals to achieve collective goals.

Situation

A set of circumstances or context in which events occur, influencing the outcomes of decisions or actions.

Behavior Modification

A therapeutic approach that seeks to change potentially self-destructive or undesirable behaviors through conditioning techniques.