VALS Creates Profiles of People Based on Their Primary Motivation

question 201

Multiple Choice

VALS creates profiles of people based on their primary motivation and resources.In the VALS framework above,"A" refers to

• A)Ideals.
• B)Achievement.
• C)Self-Expression.
• D)Survivors.
• E)Innovators.

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Definitions:

Marginal Rate of Substitution

The speed at which a consumer is prepared to exchange one product for a different one while keeping their level of satisfaction constant.

Snails

Slow-moving, gastropod mollusks with a spiral shell, some species of which are eaten as delicacy.

Big Macs

A standard sandwich sold by the international fast-food chain McDonald's, often used as a reference in comparing purchasing power between countries.

Perfect Substitutes

Products that serve as substitutes for each other without diminishing the satisfaction of the user.